But if you’re seeing most of your traffic coming from Organic and Direct channels, you owe it to yourself to redistribute your spend to these channels. If you’re seeing a lot of traffic from, or or any other directory, then by all means continue to shell out. Most businesses will find that the yellow pages listings they thought were essential to getting their name out there, are driving virtually no new business.Ī second way to check the return on your yellow pages traffic is to see where the referral traffic to your website is coming from. For bonus points, you can check to see if any of these calls ended up in sales. Anytime someone calls your business from the number on the ad, you’ll receive a record of it in a monthly or quarterly report. We’ll be happy to set one up for you for free. Use a Dynamic Routing Number on your Yellow Pages ads. Here’s how to tell if you’re actually getting any return from Yellow Pages advertising. How to Tell if You’re Getting Any Return From Yellow Pages Did we mention you can get all this for free with a Google My Business listing, and never see your costs go up no matter where you live?.Positioning your ad on top of other ads.These extra fees are the price of admission to get your listing above others in a Yellow Pages directory. There is no cost, because Google My Business is FREE!Īnd how about that full page ad? Well, let’s compare that to the cost of designing a brand new landing page for your website, which you own forever, and can update for FREE?įor the price of a single Full Page Yellow Pages ad, you could build 60 lavish landing pages per year and in most cases completely dominate the thriving local online search space. Now compare these costs against the cost of adding your business information to Google My Business. If you want to take out a full page ad in Yellow Pages, you’re looking at – a month, or ,000 to ,000 a year. To place a business card-sized ad in Yellow Pages costs anywhere from $250 to $400 a month, depending on your location. Placing an ad with the Yellow Pages can easily run in the tens of thousands of dollars per year.Here are a few of the most important ones. The cost of a given Yellow Pages ad is influenced by various factors. When was the last time you used the Yellow Pages to find anything? Why Do Yellow Page Ads Cost So Much? We’re going to break down Yellow Pages advertising costs and their “return” in a moment, but first let me ask you a question. In fact, it’s difficult to describe how wasteful spending money with yellow pages is without engaging in hyperbole.īusinesses across all marketing segments have seen diminishing returns from Yellow Pages since at least 2008, more than 10 years ago! Now a full decade later, Yellow Pages advertising, both on and offline, is limping along as a line item in many small and medium-sized businesses’ marketing mix, without (in many cases) showing a meaningful return in years. The simple answer is, “too much.”Īdvertising with Yellow Pages in 2018 is the digital equivalent of chaining your business to a tree stump and waiting for it to produce fruit. If you are a small to medium-sized business, especially one that’s been around for generations, you may be wondering about the real cost of advertising with Yellow Pages.
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